Digitisation, modernisation and new features for the wholesale channel of post-lease cars

Challenge

Selling post-lease cars involves a variety of process management challenges. In order to effectively reach wholesale customers and increase the level of service provided, a digital solution had to be implemented in a short period of time. Dedicated integration of the silentclicks.com tool significantly improved the efficiency of the dealer network’s sales channel and enabled our client to differentiate itself from its competitors.

Solution

The implementation of the auction system was preceded by consultations to optimise the process and adapt it to the client’s specific requirements. Key expectations included:

• The design of a transparent vehicle offer, with the dispatch of a complete set of all data necessary to verify the vehicle in the wholesale buyer channel (including the sale of “vehicle packages”).
• A modern platform design, in line with the company’s branding, emphasising the professionalism and intuitiveness of the solution.
• Search function according to specific parameters such as fuel type, transmission, body type, etc.
• Customer grouping – ability to promote selected types of offers to specific groups of customers according to their defined preferences.
• Ability to study customer interests, customer response to different types of offers and campaigns, definition of transaction prices for retail customers.
• Updated availability of the range of vehicles sold, integrated with other sales channels.
• E-mail notifications and reminders when auctions end.
• Possibility to extend the functionality of the system in the future, e.g. with new sales channels and a greater degree of automation.

Business effect

After more than two years of operation, there has been a significant reduction in the time taken to process enquiries and an improvement in the flow of sales documents. There has also been a significant increase in the speed, transparency and visibility of the company’s current range of used post-lease vehicles.

As an additional effect, it has been observed that wholesale customers feel that they are being singled out as a prestigious group of customers to whom dedicated communication is being directed – as a result, our client is seeing a significant increase in interest in its offerings in this channel. NFM plans to expand the functionality of the platform in the near future and to further automate it.